SEO in the Metaverse (Emilija Gjorgjevska and Jason Barnard)
podcast episode

SEO in the Metaverse (Emilija Gjorgjevska and Jason Barnard)

Director: Jason Barnard

Year: 2022

Season: 4, Episode: 15

Episodes: 314

Original Title: SEO in the Metaverse (Emilija Gjorgjevska and Jason Barnard)
Director: Jason Barnard
Type: podcast episode
Year: 2022
Genres: Talk-Show
Cast: Jason Barnard , Emilija Gjorgjevska
Original Air Date: 12 Apr 2022
Synopsis: Emilija Gjorgjevska talks with Jason Barnard about SEO in the metaverse.Emilija Gjorgjevska is a Senior VIP Project Manager and Machine Learning Specialist at Wordlift. Selected as a 2019 LinkedIn Valued Member by Linkedin's research team. Accepted into Google's invitation-only virtual program, Google Inside Look 2019. Recognized by IEEE, British Council, Nesta, the University of Texas at Austin, World Bank, Pioneers, FCSE Skopje and home country media. Holder of two certificates for innovation. And has worked as a Python engineer in the SEO industry for the last few years.The constant evolution of digital marketing has opened the doors to virtual opportunities for every marketer. The emergence of highly advanced computer vision technologies that extract information from images and videos, marketers need to think "Mateverse" whilst also providing the best visual experience to their audience.In this episode, Emilija Gjorgjevska explains the Metaverse to Jason Barnard so that he (and we) can better understanding what the Metaverse will look like, and how marketers can optimise their visual content for it. Emilija explains an SEO experiment she is doing at Wordlift using computer vision to supplement and augment more traditional SEO strategies. Don't skip a second of this delightful, informative and incredibly engaging conversation with the brilliant Emilija Gjorgjevska!What you'll learn from Emilija Gjorgjevska 00:00 Emilija Gjorgjevska and Jason Barnard 01:35 Myroslav Khmarskiy's Message from Ukraine 02:48 How is Metaverse Related with the Rebranding of Facebook to Meta? 05:55 Short Self-Introduction by Emilija Gjorgjevska 07:31 Statistics: How Many People are Interested in Metaverse 08:21 Game Developers and Countries Following Trends to Invest in Metaverse 09:02 Mark Zuckerberg's Visual Representation of Metaverse 09:46 Deep Learning Revolutionised Computer Vision: DALL-E Vs CLIP 11:49 Experiment: Using Computer Vision for a Video Optimisation Over SEO Techniques 19:20 Understanding the YOLO Algorithm 22:58 Importance of 3DModel Schema Markup 30:49 Does Video Frame Architecture Mean Creating a Script? 34:35 Does Google Analyze Text on a Video Screen? 42:33 Google and Meta in the Metaverse 53:23 Approaches to Optimising for the Metaverse 56:52 Relevance of a Video's Background for User's Visual ExperienceOrganised by Kalicube in partnership with Wordlift.
Season: 4
Episode: 15
Number of Episodes: 314